Social Selling in the Fashion World: Trends for 2022

Who doesn't have a social network these days? It's time to put on what's new in sales. Learn now what Social Selling is and what the 2022 trends are for the Fashion segment.

What is Social Selling?

Have you heard about the term Social Selling? What about Social Selling? This concept represents a novelty in the universe of business and relationship strategies with customers and potential consumers.

A recent survey by the International Marketing Intelligence Company, Aberdeen Group, on sales performance, repurchase rate, and sales forecast accuracy, pointed out that salespeople are selling more and better through Social Selling.

Among the main benefits of working with Social Sales is the gain in online customer volume, deeper knowledge of your customers, increase in conversion rate, and shortening of the sales cycle.

Through Social Selling, there is interaction between salespeople and social network users, ensuring closer contact with people interested in a company's products or services. 

To do this, your company needs to be present in the most popular social networks of the moment and offer relevant service, support, and content. Keep reading and understand better.

How to perform Social Selling?

Social Selling work ranges from content creation to responses in the comments, performing customer service via social media, as well as the following sales processes.

To design your strategy, first define your target audience based on specific criteria such as the segment your company is in, the location, the size, and the means of delivery.

In Fashion, it is also important to observe, for example, the consumer users' lifestyles, what they want to transmit through the way they dress, and even how they give and deliver gifts to friends and family. 

Then start building your business profiles within the social networks where your target audience is most present and connect with them.

Don't waste time trying to have profiles on each social network just to be there. Do research, plan, and know what your goals are for each channel in order to maintain relevance and good service within them.

In the next steps, create a bank of relevant content about your company and the differentiation it offers in today's market.

Maintain a consistency of publications and services so that your brand can be seen, recognized, admired, and followed in your niche.

If possible, invest in professionals who work with Digital Marketing. Develop engagement and relationship building strategies to generate demand and achieve sales opportunities.

And finally, don't forget to ensure easy payment and efficient delivery, with quality service.

Trends in Social Selling for the Fashion world in 2022

Now that you know how important it is to invest in the use of social networks to increase interaction with customers and improve the effectiveness of sales, how about finding out what are the main trends of this service for those who work with the Fashion segment?

More conversions, resell and upsell

With social selling, you not only attract new consumers interested in your brand, but also secure existing customers. 

Through their networks, they stay informed and interact with the company's activities and its commercial news, thus increasing the chances of reselling (resell) and acquiring more advanced versions of its products/services (upsell). 

This is one of the biggest global e-commerce trends for the coming years and the Fashion segment is already being one of the biggest beneficiaries.

The consistent engagement, sharing of relevant content, and frequent interactions that social media offers for the Fashion scene can keep your brand in touch with your customers for the long term. 

Updats are the darling of Fashion

Fashion already had a commercial environment of high competition for attention, sales, and recurrence for serving audiences that crave fulfillment, identification, and social positioning in their purchases in front of the media in general.

All this will intensify in 2022. Therefore, it is important to keep up to date about what is new in this segment, in addition to generating content that seeks to get closer to customers and work with strategies that express your brand's positioning in social networks.

The tip is to observe the recurrent consumption patterns linked to Updatas such as commemorative dates, seasonal changes, and major events. 

Professional and updated teams

Training the sales team in software and hardware is another trend for 2022. Many professions are emerging in Digital Marketing linked to social networks.

Find professionals who work with content creation and who take care of engagement and interaction on your company's social profiles.

Make individual performance visible and empower the people who act as micro-influencers, creating a closer corporate culture.

With the evolution of learning within social networks from statistics graphs and engagement reports about customers, it becomes increasingly fluid the digital presence of Fashion companies.

To ensure the brand-customer relationship in this segment it is possible to point out some more trends for 2022. Among them is the positioning and value generation through published content, the creation of desire and demand before launching collections, working with influencers of different types and ranges, and offering exclusive promotions.

Practicality in making your deliveries

Other new features are profiles that promote live commerce demonstrations, facilitate payments, and feature fast and efficient deliveries.

International Fashion is reaching different places in the world, and with the advances in export formats, it has become easier and more practical to send your products.

Soon, online cross-border commerce gained a name: Cross border and has been providing space for the expansion of Social Selling.

ShipSmart is an example of an intelligent solution for the export process with the best experiences, having quality assurance and cost control, with facilitated and less bureaucratic shipping and tracking possibilities, all in a single point of access. 

In other words, ShipSmart takes care of everything, follows up on all the processes, and your company is free to dedicate itself to sales.

-Reach people anywhere in the world through Social Selling services and count on ShipSmart to make your deliveries with agility and security