Cross Border Checklist: Updated Guide 2021
Before offering the export feature in your sales, it is critical to plan and list where your company should invest to complete quality international shipping. Therefore, we have prepared a Cross Border Checklist to ensure your success and provide the best experience for your customers.
Step one: Get organized!
2021 materialized what 2020 already pointed out: The global digital market is the new present.
So if you want to embark on the Cross Border scenario and become a company that serves more and more international customers, you must have already understood the importance of your brand's presence in e-commerce.
So it's time to get organized. Look inside your company and review your commercialization, marketing, and innovation strategies.
Study and analyze the needs of finding logistics and technology partners to make this moment of international digital transformation practical.
Focus on Customer Experience
How is your current website doing? Are you present in the main social networks? Is the content presented directed to the profile of your customers? Are the tools for the buying and selling process practical and easy to understand? Are there shipping strategies and tracking of product shipments? These and other questions need to be part of your organization's routine.
Be online for the commercial market
If you want to start selling abroad, you need to be online for the commercial market.
Plan web experiences that cater from customers closer to your physical company to those in different locations around the globe.
Have your own website or study the best third-party sales platforms to expand your business. How about social media? After all, that is where most online consumers spend their day surfing.
Google itself, the world's largest online search engine, is working to put the sites with the best digital browser experience profile at the top of the searches.
"Hi, we're here!" - Invest in Marketing
It is not enough to insert your products on the Internet, you need to work with strategies that make your target audience find your channels and be enchanted by the differential of your business.
Therefore, bet on tools that make your Cross Border localized anywhere in the world.
Some suggestions for this are investing in actions to uncomplicate international bureaucracies, working with local currencies of the countries served, and displaying prices up to the payment experience.
Learn about the various digital payment methods that exist and select which ones you need and want to work with.
These and other strategies help to increase consumer confidence because they bring more transparency at the checkout.
On your website and in your social networks, present your brand on different bases of incoming user traffic, invest in qualified content productions and design, and offer easy channels for query resolution and service.
Make clear publications in the description of products or promotional campaigns, with price information, product descriptions and delivery times, and their differential from the competition.
Deliver your products with quality and speed
Our last point of the Cross Border Checklist focuses on the final moment of your services: the logistics of delivery.
Study the best freight practices, from pricing to shipping quality.
You need to know the taxes and delivery fees so that you don't encounter dropouts during checkout.
Confusion about taxes and duties today is one of the main culprits for international non-conversions.
Invest in accurate tax and fee calculation platforms for purchases in each market. An efficient quotation presents the best prices in the market.
Then ensure fast and accurate delivery. Online customers shop and want to receive their orders as quickly as possible.
So tell them how long it will take for the delivery to take place, provide a channel for tracking the shipment, and make it clear how much the freight service will cost.
Cross-border trade is not the same as local shipping. Be aware of last-mile carrier management processes in multiple countries, customs documentation, product restrictions in each market, and even the unforeseen reverse logistics if a purchase doesn't work out for reasons outside your company.
Providing an excellent customer shopping experience from start to finish, from meeting the brand to receiving the goods, is today the main reason for higher conversions of new sales.
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Have you checked the Cross Border checklist with your business? How about optimizing your shipments in a fast, practical and cost-effective way for you and your customers? Get to know ShipSmart 's export solutions now and conquer the international market even more.