Augmented Reality in E-commerce: Deliver a differentiated experience to your customer

Augmented Reality is one of the new trends in E-commerce. Learn now how this novelty works, get to know some examples and find out how to make your company sell more from new technologies.

What is Augmented Reality?

We know that e-commerce happens in a virtual way, in which there is physical distance from the products offered to the buyer.

And to minimize the impacts of this distance during the buying process, there are several ways to create online interaction between consumer and product, providing ways to get closer to reality.

One of these interactions is Virtual Reality that works on fully virtual 3D platforms, with multisensory experiences ranging from images and visual effects to audio and even tactile resources.

Augmented Reality, on the other hand, is an evolution of this interaction that, besides the resources already mentioned, relies on strategies that involve elements from both the virtual and physical worlds.

Augmented Reality technology is still little explored in the Brazilian market. What can make your business stand out, placing your company at the forefront of the latest e-commerce technologies, coming out ahead of your competitors through this differentiated experience. Keep reading and understand better.

Augmented Reality: Examples

Nothing better than to present some examples of Augmented Reality to get a clearer understanding of this e-commerce trend. So, let's go!

Ever heard that you can try on glasses online before you buy? Augmented Reality enables this customer experience.

With virtual glasses adapted to Augmented Reality from a consumer's camera, virtual optical stores offer glasses frames and try on each piece in a virtual way.

By opening a camera of some digital device, such as a cell phone or tablet, the consumer can see how the piece will look on his face.

Other examples happen with products such as sneakers, earrings, and much more. The consumer chooses the piece and can simply fit it on his or her own body using the camera of their digital device.

Thus, the product molds and fits exactly as it would if the customer were wearing the garment in the physical store.

This differential can directly impact the consumer's positive and unique view of the purchase, and can also provide feedback from these buyers and spread the word about your online platform, further increasing your sales.

How to make my e-commerce sell more with Augmented Reality?

So far we have understood that having Augmented Reality resources is synonymous with enhancing the customer experience and minimizing objections about lack of access to product trials, which contributes to bringing your brand closer to the customer, building an even greater relationship of trust, and reaching new consumers.

Another positive point is that, by generating this encounter with a differentiated experimentation, the customer takes more time accessing the pages of your site. This influences the ranking of your store by Google, placing your store in greater evidence.

But how can you apply Augmented Reality in your business and thus sell more?

First, start with good planning!

Establish your objectives and create strategies according to your brand's target audience. Then, the next step is to rely on professionals specialized in the segment to make sure there is no mistake! Your platform needs to be compatible with Augmented Reality technology.

In the simplest versions of this technology there are applications, such as "virtual tasters" and filters for social networks that provide this experience with some specific products. 

In these versions, your company can test the functionality of Augmented Reality in front of your audience and study consumer behavior through this extension.

In the world of e-commerce, several startups and marketplaces work by providing these immersion services. And the results of this scenario are the countless possibilities of getting to know products from other places in the world through a camera and a few clicks.

It is becoming increasingly easy, practical, and feasible to enable consumers to interact with your products as if they were in your physical store and to purchase your products with satisfaction.

If you work with Cross Border and are looking for more engagement, Augmented Reality may be just what you need to make your sales take off.

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