Meet the best e-commerce platforms for 2022
For those who are starting in the e-commerce area, the main doubt that arises is in relation to e-commerce platforms. This is extremely normal, since entrepreneurs try to understand which is the best system, since the structure of a virtual store is considered the basis for the success of the business.
Currently there are several e-commerce platforms, and even if they have different characteristics, the main objective of all is to leverage your online store. And this does not happen only by increasing the number of sales, but also through a set of services that help managers to operate the e-commerce completely.
Some offer simple, affordable, and free features. Others present more robust features and have a certain value. However, it is essential that besides knowing the various options, you know how to identify the one that best fits the needs of your company.
E-commerce platforms: what are they?
To explain what e-commerce platforms are let's use Lego as an example. Generally, the building blocks come with a base that serves as a structure for the object that will be assembled next.
E-commerce platforms work pretty much the same way. They are the foundation for your online business, where you will fit the main pieces: the store, the inventory management, the payment gateway, the delivery system, and others.
Thus, we can define e-commerce platforms as a system that will serve as the basis for integrating all these tools and create a structure to start selling online.
E-commerce platforms: 3 types most used in Brazil
There are several nomenclatures for e-commerce platforms, but we will talk about the three most widely used in Brazil today: Saas, Open Source, and Proprietary. Objectively speaking, the Saas model is a tool created by a company that allows you to use the system against a monthly payment, offering support, maintenance, and some advantages.
The second is Open Source, which as the name suggests is "open source", meaning that if you have the knowledge about that tool and language you can apply the techniques to build your online store by yourself based on that programming language.
And the third is the proprietary e-commerce platform model, which in practice means either buying a software license, code, or you build your own platform.
Five e-commerce platforms to know about
Ultimately there are many e-commerce platform models, each of which has pros and cons. With that in mind, we have separated five e-commerce platforms that you need to know. Check them out!
It is an e-commerce platform that offers services ranging from the design and layout of the virtual store, through inventory and sales management, to the facility to integrate with different payment methods. Today there are more than a million users using the solution and more than 100 billion dollars in sales have already been handled through the platform.
It is a SaaS (Software as a Service) platform, i.e. it has all the necessary structure for the registration of your products, integration of payment methods, shipping, and more. With it, the shopkeepers' only concern is selling. VTEX works through the cloud and is focused on the administration and development of online stores. An excellent option for entrepreneurs who already operate in the digital environment.
In it the shopkeeper himself can build the virtual store with a complete ecosystem and integration with more than 20 marketplaces in a single panel. The platform has more than 18 years of experience in the market, has more than 300 resources to sell on the Internet, search and retain customers in various channels with maximum management.
Cloudemshop is an e-commerce platform dedicated to helping entrepreneurs and SMBs, allowing you to create your own online store to sell on the Internet, without intermediaries, directly between you and your customer.
In addition, you will also have an administrator panel, in which you can manage your sales, configure and modify what you want through all the features we offer.
Payment for the store is monthly (although you can also pay for a longer number of months), and you can choose one of the differently priced plans depending on the features you need and the stage of your business.
Magento is the open source e-commerce platform, developed in the PHP language and freely distributed on the company's website and in the developer community that works to improve and add new features to the system. It can be said without fear of exaggeration that the Magento system is one of the most complete solutions on the market.
These are just some of the e-commerce platforms that can help your business. Before choosing which one you want to work with, understanding your business goals is essential to figuring out which one is best for your online store!