International shipments
- 28/06/2024 -

4th of July - Sending products to the USA and taking advantage of the American holiday to sell more!


American Independence Day, celebrated on July 4, is one of the most important and eagerly awaited dates in the American calendar and you can increase your sales by shipping products to the USA!

In addition to the traditional festivities with fireworks, parades and barbecues, this date also has a major impact on US domestic retail. For this reason, many international companies and consumers take advantage of this time to send products to the USA, boosting sales and e-commerce.

Finally, this article offers valuable tips for those wishing to ship goods to the country, highlighting the most competitive de minimis regime in the world - the $800 US dollars - and explaining how the FDA works and the types of products that require its certification.

The Importance of the Fourth of July for US Retailers

First of all, the Fourth of July holiday is a major driver of commerce in the United States. According to the National Retail Federation (NRF), sales related to the holiday generate billions of dollars every year. In 2023, for example, American consumers spent approximately $6.9 billion on Independence Day celebrations, including purchases of food, drinks, decorations and fireworks.

Shipping Products to the USA on the 4th of July

Online sales on the 4th of July

Similarly, online sales also experience a considerable increase during this period. According to data from Adobe Analytics, online purchases during the week of July 4, 2023 reached a record $3.5 billion, an increase of 10% over the previous year. Imagine your brand shipping products to the US and taking advantage of this slice of the online sales market?

Understand the Minimis Regime: $800 Dollars

What is the Minimis Regime?

The de minimis regime refers to the maximum value of a shipment that is exempt from import taxes and customs duties. However, in the United States, this value is incredibly competitive, set at $800 dollars. So by sending products to the US with a total value up to this limit, you won't have to worry about import duties.

Benefits of the Minimis Regime

  1. Saving on Shipping Costs: In other words, sending products whose total value does not exceed $800 dollars can result in significant savings, since the shipment will be exempt from taxes and customs duties.
  2. Simplification of the Customs Process: In addition, shipments that fall under the de minimis regime go through a simpler and faster customs process, making it easier for the products to enter the country.
  3. Competitiveness for Small Businesses: Because of this tax advantage, small and medium-sized businesses can benefit enormously, since their products enter the American market at no extra cost, making them more competitive.

Tips for sending products to the USA

Know the Import Rules

First of all, be aware that in order to send any goods to the USA, it is essential to know the import rules applicable to your type of product. Some items may have specific restrictions, require licenses or be subject to strict regulations.

Use reliable logistics companies

First of all, choosing a reliable logistics company is essential to ensure that your goods reach their destination safely and on time. Companies such as FedEx, UPS and DHL have experience in dealing with international shipments and can offer complete support, from packaging to dispatch and delivery.

Check Fees and Taxes

In addition to the de minimis regime, it's important to check that the total value of your goods actually falls within the $800 dollars to avoid surprises. For shipments above this amount, make sure you calculate the tariffs and taxes that may apply.

Prepare the right documentation

Along with taxes, the correct documentation is crucial to avoid delays and problems at customs. Make sure you include all commercial invoices, detailed product descriptions and any necessary licenses or certificates.

Understanding the FDA

What is the FDA?

So if you're shipping products to the US, you need to know that the FDA (Food and Drug Administration) is the US regulatory agency responsible for protecting and promoting public health by overseeing food, drugs, medical devices, cosmetics and other products. The FDA ensures that these products are safe, effective and properly labeled.

These are the products that require FDA certification

  1. Food and Drink: Firstly, all food products, including dietary supplements, must comply with FDA regulations. This includes labeling, food safety and manufacturing practices.
  2. Drugs and Supplements: Next, prescription and non-prescription drugs and dietary supplements need FDA approval before they can be marketed in the US.
  3. Medical Devices: Devices ranging from simple medical equipment, such as thermometers, to complex equipment, such as MRI machines, need FDA approval.
  4. Cosmetics: Although cosmetics do not need prior approval, they must be safe to use and properly labeled in accordance with FDA regulations.
  5. Tobacco Products: On the other hand, all tobacco products, including electronic cigarettes, are under the supervision of the FDA and must comply with established regulations.
Shipping Products to the USA on the 4th of July

Consumer Goods Most Imported by North American Online Consumers

  1. Electronics: Products such as smartphones, tablets, laptops and technological accessories are highly sought after.
  2. Clothing and footwear: International brand clothing and designer footwear are popular with American consumers.
  3. Cosmetics and Beauty Products: Skincare, make-up and personal care products from international brands are often imported.
  4. Food supplements: Nutritional supplements and health products are in high demand, especially those with natural ingredients.
  5. Home and Kitchen Products: Kitchen utensils, decoration and items for the home with innovative designs are in great demand.
  6. Toys and Games: Educational toys, board games and entertainment items for children are popular.

Source: Statista


Sending products to the US can be an excellent opportunity to expand your market, especially by taking advantage of the de minimis regime of $800 dollars, which facilitates the entry of goods without the application of tariffs and taxes. The Fourth of July, in addition to being an important commemorative date, represents a busy period for American retail, both physical and online, with consumers spending billions of dollars on celebrations and purchases.

To ensure that your shipments are successful, use ShipSmart's platform. With shipping prices starting at $21 dollars, ShipSmart offers tax calculation for very large shipments, as well as specialized support for guidance on FDA and other regulations. Take advantage of the opportunity to ship your products efficiently and safely, expanding your reach in the American market during one of the most important dates of the year.