Exporting to China: Learn more about the Chinese market
If you want to export to China, nothing could be fairer than starting by getting to know the Chinese market better. And the first relevant information is that the country is becoming increasingly important for the Brazilian economy. This is because China is the main destination for Brazil's exports, annually moving about US$ 35 billion.
In fact, it is worth mentioning that at the beginning of this year, exporting to China was at the top of the list of destinations for Brazilian exports. It is no more and no less than Brazil's largest trading partner in sales volume.
Moreover, we are talking about the largest export economy in the world, which in 2017 alone, generated $2.41 trillion, which makes exporting to China a goal for several entrepreneurs and companies.
However, those who think that exporting to China is easy are mistaken. Selling to the Chinese market implies a series of steps and requirements that need to be taken into consideration. Read on and understand more about how this process works!
5 information for those who want to export to China
Culture > Learn about the Chinese consumer buying profile
For those who wish to export to China, as well as to other countries, the first point to be observed must be the culture of the place. It is necessary to seek this knowledge to understand if the product that you want to export is suitable for the needs of Chinese consumers. That is, if it is in accordance with what the Chinese population likes to buy.
Let's take an example: In China it is not common for people to buy milk and consume products that are derived from milk. Therefore, if you intend to export dairy products to China, you will certainly encounter more difficulties, since this item does not belong to their culture.
Understand > Why do you want to export to China?
For what reason would you like to export to China? And why do you think the Chinese would consume your product? These are important questions to ask, never forgetting also to check the legislation of the country you intend to export to.
After all, just as Brazil has agencies responsible for regulating and supervising the origin of products, so do the Chinese. Therefore, this body is the one that defines which products and companies are suitable for exporting to China. Besides, of course, evaluating and establishing a minimum quality standard that these products need to have in order to be sold in the country.
Therefore, you need to do some research to find out if your goods are allowed to be sold in China.
Research > Find out if exporting to China is feasible
Do you know if it is viable to export your product to China? Finding out the answer involves a study of the international scenario to identify who your potential target competitors will be.
In case you don't already know, the target competitor is that company that has a similar product to yours, or even one that may develop a similar product to your business. If there is no target competitor, this can be a good sign.
Strategy > Create a plan of how you will prospect this customer
Exporting to China requires that you have a prospecting strategy. In practice, this means knowing how to expose to the potential client all the differentials that your product has. For this it is important to identify your target environment, or in other words, in which cities and establishments your product will be sold, and in what way.
Competent Company > Rely on a team specialized in export
Relying on a company that is already used to exporting to China makes life much easier for entrepreneurs and companies looking to sell their products to the Chinese market.
ShipSmart allows individuals, small and medium-sized businesses to ship their products worldwide with a highly efficient delivery network, simplifying the logistics process and minimizing problems.
Through a platform it is possible to simulate international freight, understand the main rules of the most requested global markets, calculate taxes and duties of the products in the destination countries, and, in fact, request shipments through your devices or API's plugged into your platforms in a simple, fast, and fairly priced way, without worrying about taking the product somewhere or filling out a series of documents.
So, remember: to export to China you need to plan, find your target audience and competitor, not forgetting the differential of your product so that you can sell to the Chinese. And of course, access the ShipSmart website so we can take care of your deliveries!